Reach the impressionable, first-time college voter base

The 2020 elections are heating up, races will be tight. Many college students are voting for the first time and getting your political marketing campaign message across effectively is critical. 

Political Marketing to College Students
Almost 20 million college students are projected to be eligible to vote in 2020. Almost half of those are independent or have not decided on a party. This is a huge audience of eligible voters that can have a major influence in the upcoming election results and should be included in your political campaign target audience. Are you making sure that your political marketing campaign is being seen effectively in this space? Refuel can.

For over 30 years, Refuel has been advising agencies on the best way to reach niche audiences using political marketing and media. Our political media placement delivers young voters with data-driven strategies proven with proprietary findings from our College Explorer™ research studies. 


College Voter Profile

  • 19.8 million college students are projected to be eligible to vote in the 2020 election
  • 35% Democrat, 19% Republican, 46% Independent or no party
  • 32% Liberal, 38% Middle of the road, 25% Conservative
  • In 2018, 47% of college students voted in the midterm elections; a 10-point boost from 2014 (37%)
  • 42% of college students state that they always vote for national elections
  • 18% more likely than the young adult (18-34) population

Source: National Center for Education Stats 2019; GfK MRI Doublebase 2019

The Refuel Advantage
We are the college marketing agency that the world’s largest and hottest brands turn to for tactical targeting to niche audiences. We deliver successful political campaigns each election year for scores of candidates, special interests, and voter proposition initiatives. We know how to get results.

election_checkmark.png Our annual in-house College Explorer Study is considered the definitive reference text for the industry to effectively market to college audiences, allowing us to stay ahead of breaking market trends.
election_checkmark.png We provide cutting-edge mobile and social marketing integrations with real-time geo-behavioral mobile tracking technology. 
election_checkmark.png We have mastered high-impact campaigns with industry-leading return rates and minimal ad spend waste. 
election_checkmark.png Our college sampling and experiential marketing network is the largest and most successful in the industry, with access to over 7 million consumers. 

Learn more at

Contact us for a custom media plan

Refuel Agency Delivers College Voters

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A few of our success stories...

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